Case Studies

MAHE Institutes

Helped translate MAHE's refreshed identity into a cohesive communication system across education, healthcare, and institutional touchpoints.

Overview

Following MAHE's brand refresh, I served as the dedicated Senior Brand Designer for the account, applying the new identity across education and healthcare communications. My role was to create scalable, on-brand creative solutions that balanced consistency with the needs of multiple stakeholders and approval bodies.

Client:

Manipal Academy of Higher Education (MAHE), Manipal

Industry:

Education & Healthcare

Services:

Brand Application
Campaign Design
Website Design
Print Design
Outdoor Advertising
Marketing Collaterals
Event Branding

Project Background

Client Background Pioneer is a globally recognised consumer electronics brand expanding its product portfolio within the Middle East & Africa region. To support the launch of a new dashcam, the brand required a dedicated digital experience that could introduce the product while reinforcing its premium positioning. Unlike a traditional product page, the website needed to function as both a marketing campaign and an educational platform, helping customers understand the product before making a purchase.

The Challenge

Rolling out a new identity across an institution of MAHE's scale required balancing creative excellence with organisational complexity.

- Managing feedback from multiple stakeholders with differing priorities.

- Protecting the integrity of a newly introduced brand system.

- Communicating design rationale remotely through the project manager.

Next Project

Pioneer MEA

UX Strategy
UI Design
Information Architecture
Motion Storytelling
Landing Page Design

Pioneer MEA

UX Strategy
UI Design
Information Architecture
Motion Storytelling
Landing Page Design

Pioneer MEA

UX Strategy
UI Design
Information Architecture
Motion Storytelling
Landing Page Design

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